Story – Joelle Kharrat

THE BRAND

After ten years in the fashion jewelry industry, Joelle Kharrat decided to work with more sophisticated materials and launch her first Fine Jewelry Collection.She opened her own jewelry studio in Beirut in 2022.Why choose Totems?Because in a world that is breaking up, dividing, they are the emblem of consolidation and robustness.It is also a celebration of the Lebanese craftsmen’s talent, creativity and meticulous work.

FOUNDER

The Totem collection combines art, beauty & playfulness.Each pendant quickly becomes a life-long jewel and collectible work.Created with prime materials ethically sourced, every piece is in 18K yellow gold, natural wood, opals, mother of pearl & responsibly sourced diamonds.The collection is divided in 4 themes: Earth (wood base), Air (gold base) and Water (mother of pearl base), Fire (opal & turquoise base)

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